DataCore is offering new SAN software starter packages for small and medium sized organizations that are priced under $10,000 and are designed to compliment virtualization/hardware consolidation in a Microsoft Windows environment.
“I’m very excited about the DataCore announcement. The SMB area can now enjoy the reliability and security of their data, previously only available to businesses with large storage budgets,” stated Curtis Breville, senior analyst in storage management at Enterprise Management Associates.
DataCore is targeting SMB customers that are virtualizing their servers or desktops, face increased storage requirements and cannot afford the current crop of arrays from the likes of EMC, Hitachi or NetApp, asserted George Teixeira, DataCore CEO.
A typical DataCore customer might only need a half terabyte or a whole terabyte of storage, he said.
Teixeira also stated that DataCore is providing the first automatic failover/failback high-availability and fault tolerance for this size of clientele.
“In other words, a lot of [storage vendors] say they have high availability [for SMB], but it takes a manual process to fail over [in their products].”
“High-availability SAN is critical to protect against ‘all the eggs in one basket’ impact of virtual server consolidation,” he continued.
Priced at under $2,000 per server, the DataCore starter packages contains thin provisioning, data migration technology, storage performance caching software, snapshots for fast disk backups, and remote site disaster recovery replication.
DataCore’s SAN offerings will work with all of the major virtualization solutions under Microsoft Hyper-V, Citrix, Virtual Iron, Parallels and VMware. They can be integrated with either or both iSCSI and Fibre Channel network connectivity and are microprocessor agnostic when it comes to Intel or AMD.
DataCore, a small privately held vendor with a global install base of 10,000 end user organizations, is expanding its North American base via resellers, explained James Price, vice president of product and channel marketing.
“We have done a lot of our business internationally which is part of the reason we havent been as well known in the US. We do 60 per cent of our business in Europe.”
DataCore’s software approach to storage virtualization has put this vendor on the map for all sizes of enterprises that rely on multiple brands of storage hardware, observed Greg Schulz, senior analyst and founder at Storage I/O.
Yet, he questioned whether DataCore can find new customers outside the current base as it goes up against the major storage vendors in the fiercely competitive North American market.
“The caveat is that DataCore may already be in those accounts that they might otherwise be trying to penetrate.”
The “one bright spot” for DataCore, he added, that it is partnering with solution providers and resellers that are focused on selling low cost solutions to customers who primarily require storage software for their virtualization implementation.
With the right distribution model, DataCore can absolutely be successful but “it is not an easy task,” added Curtis Breville. “DataCore needs to invest in developing market awareness.”